Are your customers completely satisfied? |  | | Customer orientation is a frequently discussed topic. Unfortunately there are many unutilized chances, because most companies lose sight of customer relationship improvements. | Current market researches showed the following shortcomings: | - Internal processing duration too high
- Uncoordinated behaviour in several departments opposite to the customer
- Inadequate knowledge related to products and treatments
- Lack of detecting ways to increase the volume of sales
- Lack of providing an excellent corporate image to the customer
| Your risks | - A displeased customer doesn't claim in every case
- Responsible employees tend to play problems down
- Internal control systems won't affect all of your customers
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